Warning Guys...don't be tempted by synthetic diamonds or Cubic Zirconia... 2011-02-08

Be authentic. Buy Real. True story... we know a guy who wanted to impress his lady with a gigantic diamond. He told her he made much more money than he actually did. He asked about synthetic diamonds and CZs (aka diamond cut glass) and we didn't pass judgement and explained the difference between the two.

Moissanite, made from silicon carbide, is created in a machine that mimics the environment where diamonds grow. Instead of forming naturally in the Earth over millions of years, they are developed in pressurized containers in a matter of days. A manufactured stone is not nearly as alluring in my opinion and they're expensive enough that consumers may as well buy a much more valuable, natural diamond.

This client decided to buy a large CZ and not tell his girl because he didn't want to spend on Moissanite. We of course let him know it could easily break and tried to convince him to discuss with her upfront, or maybe buy a modest stone and buy larger later... Ascot's policy is to always give you the price you pay for the stone at any time if you want to upgrade. We showed him simple bands, sapphire rings, options galore, but deception was the route he settled for. We mounted the $8 three carat stone in a beautiful setting and the girl was elated because she didn't know.

Three months later she went out with a large group of girlfriends and whacked her hand on the bar where they were chatting. The diamond shattered... everyone knew. Her embarrassment was unbearable to say the least. Instead of getting mad at the guy right away her and her girlfriends concocted a way to get back at him... Now every friend and family member he knows on Facebook (and beyond with the rumor mill) is aware of the story. We are pretty sure his dating appeal has fallen completely off the radar at this point.

All we have to say is KARMA. Don't deceive. If you are considering spending a lifetime with the girl at least buy something that resonates with the sentimentality of love, devotion and LONGEVITY...Kinda like a marriage is supposed to be.

You don't have to spend a lot. Come see us and we will give you options galore.

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Win stunning diamond earrings! 2011-01-22

Every girl needs a pair of diamond hoops. They go with everything under the sun and can be dressed up or down. This is the perfect opportunity for the guys out there to luck out with the perfect gift just in time for Valentine's Day! And ladies...it's just the perfect time for you to get lucky. We have diamond love galore and want to spread a little around. Visit our page at www.facebook.com/AscotDiamonds to read the official rules and enter. On February 11,2011 we will select our winner. Don't forget that in order for your entry to be eligible you must visit our website and create a wish list. It's great for us to have so we know the favorites of our fans for selecting the next prize give-away. Hope you're feeling lucky! PS ~ If you don't win this time not to worry! We will continue to share the diamond love with opportunities like this so make sure you are our fan on Facebook.Visit us on Facebook at www.facebook.com/ascotdiamonds! (more...)

Why not make her speechless for a change? 2011-01-18

In all seriousness, why not be completely confident in your purchase? Save your precious time and energy and make an appointment with Ascot Diamonds. There is a reason we are the highest rated jeweler around. We're diamond jewelry experts and have yet to disappoint.
The idea isn't to make her sort of happy so don't settle for mediocrity.
If you're lucky it will also be one of the best decisions you'll ever make!
Ascot Diamonds...the solution to blah...
www.ascotdiamonds.com

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In the doghouse? We can help you get out... 2010-12-03

There are varying degrees of severity on the "doghouse" scale and of course everyone is different but here are some general guidelines to help determine where you may fall.


Not calling to let your girl know you're running thirty minutes late for dinner is about a 2 on the doghouse scale...not telling her you are going to be twelve hours late coming home from a guy's night out and neglecting to answer her calls all night ranks around 7. Commit other offenses such as playing golf all day on your anniversary or forgetting a birthday (8), buying an outfit two sizes too big (4) or complimenting her girlfriend's attributes too much (5) and you will likely want to make amends.


Gifts are meant to excite the receiver or have thought behind them and while a vacuum cleaner may not rank you too terribly on the list (maybe a 2), you probably aren't going to get the kind of reaction jewelry will get you. Honestly giving a woman anything for cleaning or organizing is like giving them a chore instead of something for them to enjoy... Listen carefully men... jewelry is most always a surefire way to make your lady happy and in the end doesn't that make you happy?

Okay, so here are our suggestions based on your particular indiscretion. Make sure you understand where you land on the "doghouse" severity scale and act accordingly.
Anything in the 1-3 range... mild indiscretions, not showing appreciation, etc. really only requires putting a little thought into the item. Maybe a personalized pendant, something featuring her birthstone, a sentimental charm... we are skilled at making you look like you put a lot of thought into it.

Once you skip to the 4-6 range a little more is required to get you off the sofa and back into her arms. A second wedding band is sentimental and something she will likely love or maybe she would like a necklace she can wear every day.




If you land between 7-9 then you may be close to the point of no return and finding something that really suits her personality is a good idea. Let her know you are REALLY sorry with an ornate right hand ring or diamond studs.If you hit 10, unfortunately size does matter.......... UPGRADE her diamond or buy her a really big one.




We've been doing this for years and have done everything from delivering push presents to the hospital, wedding gifts to a wedding and even make-up gifts to a cruise ship. Put us on speed dial. We are here to help.

Please refer to the following video for more guidelines and contact us if you need a relationship doctor: http://www.ascotdiamonds.com/.

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Infatuation With Color... 2010-11-11

Diamonds of every color... Tickle me pink, give me a splash of sunshine, a celebration with champagne or an edge with black...either way I am completely smitten. Let's be real. Rarity impresses everyone. Most people want what others covet. It makes us feel special to have something nobody we know has and probably never will, considering only .01% of all natural diamonds mined on Earth are colored. Rarity peaks interest and typically people enjoy being interesting.

Our fashion sense and choice of accessories are windows into our personalities. Just as colored diamonds often occur from varying reflections of light, different colors represent something unique to everyone. While some prefer to reflect the traditional, classic and timeless (of which we certainly have plenty), we've seen an increasing number of clients nurturing their innate girliness with pink, showing off their sophistication with champagne and cognac, drama with black, or individuality with green and brilliant yellow diamonds. Most like combining the traditional fine white diamonds with the non-traditional.

It comes as no surprise that many celebrities choose colored diamonds, considering much of Hollywood is about showing off what seems unattainable to the rest of the universe. Of course if your net worth is $200 million and your name is Mariah Carey you certainly CAN attain both a pink diamond and sapphire right hand "pop" and a 17 carat pink diamond engagement ring (said to be worth $2.5 million). Stars like Jennifer Aniston, Heidi Klum and Pamela Anderson prefer the sunny side with 9+ canary yellows, while Kim Kardashian and Lea Michelle walked the red carpet this year dripping in varying hues of champagne ice.


Colored diamonds though more rare don't have to be only for the copiously rich and mega famous. Of course when they are as substantial as most celebrities prefer the price tag follows suit. But the good news if you're interested in showing off your personality with a colored diamond is that you are reading this blog. Luckily you found us at Ascot Diamonds. Now I am not trying to shamelessly promote the company I represent...I'm being honest. We literally have connections to most every diamond vendor in the world and are one of the only jewelers out there invited to purchase directly from De beers. We aren't interested in hammering clients with inflated prices like some or misrepresenting ourselves like others who are most definitely not "your friend in the diamond business."

Working in an office like ours for several years often makes us forget that most people don't get to loupe a 20+ carat internally flawless, intense yellow diamond like I did last week or watch master jewelers carefully craft pieces showcasing diamonds from pumpkin orange to champagne, olive green, canary yellow, black or vivid pink. But being around the stunning and extremely rare is part of our daily lives at Ascot. Even still, every time I see a colored diamond no matter the hue, I am completely mesmerized. Each and every one is different and the individuality behind each one is worthy of infatuation...


To browse more of our collection please visit http://www.ascotdiamonds.com/.Visit us on Facebook at www.facebook.com/ascotdiamonds! (more...)