If you are a Realtor and you have heard of Twitter then you need to check out DemandSpot.Com. DemandSpot allows you to easily find people on Twitter who are talking about purchasing a home with in your area. Simply type in your location, set the radius and DemandSpot gives you a way to contact these people talking about homes. The great thing about Twitter is that it allows us to listen for opportunities in a way we never could before. DemandSpot aggregates all of the Real Estate related tweets into one place and allows you to search by location.
It provides nothing other then leads but at least you know the person was actually interested in searching for a home, I mean they tweeted it right? DemandSpot is a free service as of the time I am posting this. Their service is in Alpha so I am sure it will improve greatly over time.
Check out DemandSpot: http://demandspot.com
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I just launched my new portfolio website. I still have the blog over at http://jeradhillphotographer.com. I decided to design this portfolio because the blog is just a little to flat. I believe this website will allow people to connect with my work better than the blog.
View JeradHillPhoto: http://jeradhillphoto.com
Let me know your thoughts.
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In this video I share a recent website I launched for a client and the results we have experienced in the search engine after 1 1/2 weeks of being live.
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It is often that I hear good things about the services I provide. Though it is great that people think highly of the work I completed for them it is even better if I can get that in writing. Most search engines allow for posting of reviews which believe it or not, help your ranking. I would go as far as saying that these reviews are the online equivalent of Word of Mouth. In this video I share how I have created a few different ways to make it easy for my clients and customers to post reviews about their experiences working with me.
If you would like to post a review for me in regards to how I have helped you through one of my training videos, I would love that! Click the Review Me link in the menu above.
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Fads come and go so fast now a days. What is cool one minute gets played out and overused and quickly becomes annoying. Being that I am in the web and photography space I see a lot of this. The term Web 2.0 is just annoying and in the photography space the word Couture is starting to get on my nerves. When it comes to naming your company it is important to name your company to last. If you bank on what is “cool” right now, you will only be cool until that word or phrase becomes annoying. A better option is to use those “fad” terms in your products or services rather then in your company name. Take Pepsi or Nike for example, they will use certain words or phrases in their advertising campaigns but would never name a product they expected to last forever after a Cliché. Even the athletes and other personalities they endorse have a short term effect overall on their product base. For the early adapters using Couture in your business name made people think you were a higher class of product than the others. Now it is overused and it is just a matter of time before it is played out. Let me really get to my main point and passion for writing this post.
You are you and nobody else, place or thing is you. Not to say that you need to name your business after your name but be original. Take some time to come up with something completely original. Playing off of other well known names like Couture, Dolce, Bella and the list goes on is not really original. In website design, calling yourself a webmaster, web 2.0 specialist, social marketing expert or any other overused term is not going to provide you much in the long term. Look at the companies or people who are killing it in each space right now, they are being original and doing something different.
Following the fad works for shoes or clothing but they always make it to the back of your closet or the donate pile. Don’t position your business to end up in the back of the closet unless you only care about the short term. My guess is that you want to have a profound effect in your industry and make your place in the biz world. This will only happen if you position yourself and your business to be unique and memorable.
My last thought has more to do with getting found online through search. If your business name is for lack of a better explanation, “so cliché” thus not being at all unique, how are you going to stand out in search and be found easier. Take photography for example. Say there are 100 photographers out there with Couture in their business name. How much easier would you be to find if you had used your own name for example. Stop underestimating the power of your own name especially if your business is extremely personal like photography is. Do you think Jerad Hill is the most market-ably exciting name to use out there? Does not sound as cool as David Jay or countless others I have heard, but it is me and I want people to associate my work and what I bring to the table with my name, especially in a world where so much is hidden behind fronts.
What are your thoughts on naming and using certain words of phrases in your advertising?
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